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About Logan Alexander
Founder | Artist | Visionary
SIN.XVII DESIGN
I’m Logan Alexander — a multidisciplinary artist, painter, and clothing designer from Wainwright, Alberta. I'm the creative force behind SIN.XVII DESIGN, a brand born from pain, purpose, and the power to rebuild. My work is a reflection of what I’ve lived through: addiction, mental health struggles, devastating loss, and the brutal beauty of survival.
I lost my father on New Year's Day. I lost my cousin — my brother in spirit — in front of me. I’ve fought demons most people never see and climbed out of places most never return from. SIN.XVII isn’t just a brand — it’s my rebirth.
What I Do
I create more than art and fashion — I craft emotional artifacts.
Each painting, garment, or limited-edition piece is designed with raw storytelling, symbolism, and resilience stitched into every detail. My collections merge dark aesthetic, emotional honesty, and high fashion, speaking to those who’ve been through hell and want to wear their healing like armor.
why I Do It
This is about more than clothing.
It’s about community, mental health awareness, addiction recovery, and representation. It’s about being real in a world full of filters. SIN.XVII DESIGN is a sanctuary for the misunderstood, the misfit, and the mourning — for the artists, addicts, and survivors. A brand that wears its scars with pride.
5% of all profits are reinvested into mental health and addiction awareness campaigns, community projects, and affiliate programs that support those still in the fight.
My Mission
To turn trauma into triumph, pain into presence, and suffering into style.
To tell the untold stories through fashion and fine art.
To build a brand that feels like a movement.
To remind people: you’re not alone — and you are not done.
The SIN.XVII Ethos
> “Reborn through fire. Worn with pride.”
Every piece you buy is proof that you supported an artist building from ashes. That you stood with a brand that puts truth first — and beauty in its boldest form.
Want to Know More?
Explore the collections.
Read the stories.
Join the movement.
Contact:
+1 (587) 853-4349
Based in Alberta, Canada
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Mental Health & Addiction
Our Commitment to Mental Health, Addiction & Suicide Prevention
At SIN.XVII DESIGN, mental health isn’t a trend—it’s our origin.
Founded by Logan Alexander, a survivor of addiction, trauma, and personal loss, this brand is built on turning pain into power. Every design carries the weight of real stories—of grief, of growth, of getting back up. We're not here to play it safe. We're here to say what others won’t and stand for those who feel like they can’t.
Our commitment goes beyond words:
We donate a portion of every sale to mental health and addiction support initiatives.
We use our platform to open conversations and break the silence around suicide prevention.
We create wearable statements for the misunderstood, the recovering, and the resilient.
This is art. This is purpose. This is for the ones who survived when they weren’t supposed to.
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Need Help Now? You're Not Alone.
If you or someone you know is struggling, reach out to one of these trusted organizations:
Canada:
Talk Suicide Canada – Call 1-833-456-4566 or text 45645 | talksuicide.ca
Wellness Together Canada – Free counseling and resources | wellnesstogether.ca
Kids Help Phone – 1-800-668-6868 | Text CONNECT to 686868
United States:
988 Suicide & Crisis Lifeline – Call or text 988 | 988lifeline.org
SAMHSA’s National Helpline – 1-800-662-HELP (4357)
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